mFilterIt, world’s fastest growing ad-fraud and brand safety solutions company has joined hands with Telecom Sector Skill Council (TSSC) India to offer certification programmes of various levels to professionals as well as students to prepare them for the rising demand of industry for such professionals.
Globally, Digital Ad-Fraud and Brand Safety concerns result in 7% loss in Digital Marketing Spends across domains, the issues emanating out of Brand Safety have a cascading impact on the reputation and trustworthiness of the brand, which goes beyond direct expenditure wastages.
The Certified Ad-Fraud Professional (CAP) programme was formally launched at the recently concluded India Affiliate Summit (IAS 2019). Lt Gen Dr S P Kochhar, CEO, TSSC India and Amit Relan, Director/Co-Founder, mFilterIt signed an MoU on this occasion.
On this occasion, Lt Gen Dr S P Kochhar said, “Ad-Fraud and Brand Safety are two fast growing areas in the ad-tech space and we need to get ready now to have professionals with the right skillset. This programme future proofs our workforce as well as gives an opportunity to cross-skill professionals for new and lucrative opportunities. We are happy to associate with mFilterIt for this initiative.”
Highlighting the significance of mSkillIt initiative, Amit Relan, Director/Co-Founder, mFilterIt said, “Ad-Fraud and Brand Safety issues are the emerging challenges across digital marketing domain. Every organisation will need at least one such specialist to save millions of rupees which go otherwise without any returns. There is a huge job opportunity in the domain and along with TSSC we are committed to prepare industry ready professionals.”
About TSSC India:
Telecom Sector Skill Council (TSSC) is a Non-Profit Organization, registered under the Societies Registration Act,1860. An industry led apex body, jointly set up by the Cellular Operators Association of India (COAI), Indian Cellular & Electronics Association (ICEA), Telecom Centres of Excellence (TCOE), Association of Unified Telecom Service Providers of India (AUSPI) and National Skill Development Corporation (NSDC), TSSC is ensuring adequate availability of skilled manpower to boost growth and productivity in the Telecom sector.
With a vision of developing world class skilled manpower for the Telecom industry, TSSC offers skilling, up-skilling, re-skilling and cross-skilling trainings to make people industry ready. TSSC takes a broader definition of telecom and includes several technologies and domains which encompass several digital technologies that consume telecommunications substantially, including the Internet.
mFilterIt is a global Ad-Fraud elimination and Brand Safety solutions company, providing neutral, platform agnostic fraud detection solutions for brand and performance marketing. Headquartered in Gurugram India and having offices in Noida and Mumbai, mFilterIt has its presence in Indonesia and United Arab Emirates catering to the needs of clients in these regions. With a vision of becoming world’s only comprehensive Ad-Fraud and Brand Safety solutions, mFilterIt is ramping its presence in other regions of the globe.
Founded in 2015, mFilterIt has provided Ad-Fraud elimination solutions to some of the top Mobile & Web Advertisers, Mobile Handset OEMs and Telecom Operators. It’s thought leadership and advocacy around the domain is well recognised. mFilterIt is committed to further the cause of Ad-Fraud and Brand Safety and is a member of Trustworthy Accountability Group (TAG) and Mobile Marketing Association (MMA).
mFilterIt solutions are developed on proprietary advanced machine learning algorithms which results in industry’s best performance in detecting and eliminating ad-fraud where users, behaviours and events are faked. mFilterIt is part of 6d Technologies, a tech enterprise catering to the telecom sector since 2002. 6d Technologies is an ISO 9001:2008 certified organisation with operations in 45+ countries across 5 continents.